chapter 9
Project Impact Mechanism
In this short (but important) chapter, we would like to briefly summarize all the key design elements that influence the effectiveness of a multimedia story and motivate the viewer to experience a deep and powerful emotional response.
PILLARS OF A MULTIMEDIA STORYTELLING PROJECT:
1
Idea
Through which key lens will you delve deeply and broadly into your topic?
2
Subject
Who are your subjects, and how do you reveal them as protagonists?
3
Imagery
What associations do you use for the processes, phenomena, protagonists, and meanings of your project?
4
Aesthetics
How do you ensure visual beauty and coherence within the project?
5
Logic
Why will the viewer understand your story? What plot points will guide the viewer from the entry point to the exit point?
6
Vision
What is the central meaning and perspective of your story?
7
Dramaturgy
What is the key question that continuously drives the viewer through the entire story?
8
Emotional Content
What pain points connect the story and the viewer?
9
Voice
How does the story become more human to draw closer to the viewer?
10
Synthesis of Materials
What means can you use to support and enrich the story?
11
Economy
How can you present the content as concisely as possible without overwhelming the viewer with excessive material?
12
Dynamics
How will you vary the rhythm of the story to maintain the viewer’s focus on the content?
13
Structure
What is the overall framework of the project?
1
Idea
Through which key lens will you delve deeply and broadly into your topic?
2
Subject
Who are your subjects, and how do you reveal them as protagonists?
3
Imagery
What associations do you use for the processes, phenomena, protagonists, and meanings of your project?
4
Aesthetics
How do you ensure visual beauty and coherence within the project?
5
Logic
Why will the viewer understand your story? What plot points will guide the viewer from the entry point to the exit point?
6
Vision
What is the central meaning and perspective of your story?
7
Dramaturgy
What is the key question that continuously drives the viewer through the entire story?
8
Emotional Content
What pain points connect the story and the viewer?
9
Voice
How does the story become more human to draw closer to the viewer?
10
Synthesis of Materials
What means can you use to support and enrich the story?
11
Economy
How can you present the content as concisely as possible without overwhelming the viewer with excessive material?
12
Dynamics
How will you vary the rhythm of the story to maintain the viewer’s focus on the content?
13
Structure
What is the overall framework of the project?
Chapter 8
PRODUCTION